Sellers Guide | Andrew Blais | MaxWell Heritage Realty
Beautiful home for sale

Andrew Blais · MaxWell Heritage Realty

A Road Map to Selling Your Home Today

Selling your home is a journey. The more informed you are about what to do and expect along the way, the more successful your sale will be. Let me be your personal guide — from pricing to closing day.

"Ideally you want your home selling quickly and for the best possible price. This guide will get you there."
Andrew Blais REALTOR® · Maxwell Heritage Realty
(780) 387-1284
andrew@maxwellheritage.com

The 7-Step Roadmap to a
Safe & Successful Sale

From choosing the right agent to calculating your bottom line — here's exactly what the journey looks like when you sell with Andrew.

01
Step 1

Choosing the Best Agent for You

A skilled agent ensures your home sells quickly and for top dollar. Pricing is an art, negotiating requires finesse, marketing is multi-pronged, and the paperwork is daunting. Getting all five right takes a professional — and that's exactly what Andrew delivers.

02
Step 2

Pricing Smart

Only the market determines your home's ultimate value — but choosing the optimal list price is critical. Price too high and buyers walk. Too low and you leave money on the table. Andrew uses market expertise, exhaustive comparables, and real street smarts to find your sweet spot from day one.

03
Step 3

Preparing Your Home to Wow

Buyers can't visualize potential — they see what's there. The 3 R's of prepping your home: Remove clutter to create space, Repair everything you can, and Renew with a fresh coat of paint and deep clean. Staged homes sell 49% faster and for 7–11% more money.*

04
Step 4

Marketing Your Home for Results

Marketing today goes far beyond a lawn sign and MLS®. Andrew's campaigns include professional photography, drone video, 3D floor plans, social media advertising on Facebook, Instagram and YouTube, proactive outreach to buyer networks, print marketing, and virtual open houses.

05
Step 5

Successful Showings

All buyers are pre-qualified before setting foot in your home. Andrew handles showing protocols and prep — lights on, doors open, home inviting and ambiance-ready. Flexibility with scheduling is key: the most eager buyers often request short-notice visits.

06
Step 6

Negotiating Expertise

When offers arrive — perhaps multiple — this is where negotiating skill counts most. Andrew walks you through every offer, makes clear recommendations, and negotiates fearlessly on your behalf. Negotiating just 1% more for your home can mean thousands more to your bottom line.

07
Step 7

Calculating Your Bottom Line

Once your offer is firm, Andrew helps you calculate your true net proceeds — accounting for mortgage payout, legal fees, adjustments, moving costs, and commissions. No surprises. Just a clear picture of what you walk away with.

What to Look for in
Your Listing Agent

When choosing who to trust with your largest asset, make sure your agent meets this profile. It makes all the difference.

Highly Skilled Area Expert
On the pulse of all local market activity with intricate knowledge of active and past inventory. They keep you informed and are by your side every step of the way.
Marketing Genius
They know exactly how to set the ideal price for your property so it sells quickly and for top dollar — and how to promote your listing effectively to attract the most qualified buyers.
Skilled Negotiator
Negotiating requires expertise and skill. Great agents have mastered this art — guiding you through what to include, what to give up, and when to walk away if reasonable terms can't be reached.
Someone Who Makes Things Easy
Not just paperwork — your agent should recommend reputable movers, contractors, and professionals you need. They do the heavy lifting so you can sit back and enjoy the process.

Pricing Right from Day One Changes Everything

The biggest factor in how quickly your home sells is price. Pricing your home correctly from the start results in maximum exposure, more showings, more offers, and ultimately the highest price.

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15%
Too High
Fewer qualified buyers bother to see the home — it simply sits on the market.
15%
Too Low
Risk losing $37,500–$67,500 on a home in the $250K–$500K range.*
49%
Staged homes sell 49% faster and for 7–11% more money than non-staged homes. *Source: NAR

Marketing Your Home
for Results

Marketing is not only Andrew's passion — it's his area of expertise. Every listing gets a customized campaign designed to create buzz, expand exposure, invoke emotion, and captivate buyers online and offline.

Professional Photography & Video
Breathtaking photos, aerial drone views, and popular 2D and 3D floor plans. Over 95% of properties are viewed online first — your listing will be a showstopper.
Wow Factor Listings
Visually stunning listings that leave no question unanswered — uploaded to the right platforms for maximum local, out-of-area, and international exposure.
Social Media Ad Campaigns
Targeted Facebook, Instagram, and YouTube campaigns that reach the right demographic and put your home in front of thousands of active buyers.
Proactive Outreach
Using email, text, phone, and social channels — actively tapping into an ongoing network of buyers, local agents, and out-of-town agents to find all potential buyers.
Print Marketing
From local postcard announcements and door hangers to magazine-quality feature sheets — everyone in your community will know your home is for sale.
Virtual & Video Open Houses
A great way to showcase your home instantly to both agents and potential buyers near and far — safely and effectively.

Our 10-Step Home Selling Process

From the first onsite visit to handing over the keys — every detail is handled for you.

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  • 1
    Onsite Inspection
    Full walkthrough before preparing for the listing presentation.
  • 2
    Listing Presentation & E-Sign
    Virtual or in-person — review strategy, sign documents, and get started.
  • 3
    Staging & Photography Prep
    Staging preparations to ensure your home photographs at its absolute best.
  • 4
    Listing Goes Live
    Multi-pronged marketing campaigns launch immediately across all channels.
  • 5
    Showing Protocols
    All buyers and agents pre-screened, onsite instructions in place.
  • 6
    Offers Arrive
    Meet virtually or in person to review and negotiate each offer.
  • 7
    It's Sold!
    Condition removal, inspections, deposit coordination, and lawyer paperwork handled.
  • 8
    Legal Documents
    All paperwork prepared to finalize the transfer of ownership and clear title.
  • 9
    Start Packing!
    Need movers, junk removal, or contractors? Andrew has trusted recommendations.
  • 10
    Closing Day
    Key deliveries, cleaning, and anything else to make moving day seamless.
Safe &
Successful
Sale
A Road Map to Selling Your Home Today
Andrew Blais · MaxWell Heritage Realty

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Home Sellers Guide

Packed with the full 7-step roadmap, the 10-step selling process, marketing breakdown, negotiation tips, Net Proceeds calculator, and everything else you need to sell smart and sell confidently. Enter your details and I'll send it right over.

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"

Andrew is the best. This is the 4th house I've sold, first with Andrew. His attention to detail and communication skills put him atop the mountain for me. He even answers calls during the Oilers playoff games — and I know he's a fan. That shows his dedication. If you want a buttoned-up transaction, get Andrew on your team. It's that easy.

— Daryl Vaillancourt · Verified Client

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